MOTION DESIGN / 3D
After working with Flash Global’s brand for over a year, I created a spec project in Blender to take their marketing in a fresh direction. I designed a lively, fun, and energetic Flash Global delivery truck as a possible brand mascot, embodying their fast-paced delivery service.
Concept Sketches:
I created some initial concept sketches of the delivery truck and environment to flesh out the look and feel.
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3D Truck Design:
After sketching the initial direction for the truck and environment, I progressed to building each in 3D using Blender. I wanted to give the design a fun and cartoony demeanor with exaggerated features that accommodated the playful nature of the animation.
Environment Design:
I aimed to craft a design aesthetic for the truck's environment that minimized the focus on the background while highlighting the truck as the main character. I muted the background elements with a monochromatic, blue tone to draw focus to the protagonist and also stay on brand.
Software Used:
Blender / Photoshop