ART DIRECTION / ILLUSTRATION
In 2021, I served as art director and lead illustrator for an ad campaign for the California Department of Public Health’s COVID-19 awareness and public safety initiative. I developed two visually distinct art styles, each for different segments of the campaign. the first was for a 3.5 minute educational animation that focused on people's rights in the workplace and the second was for their campaign's social media content.
Animation character exploration:
Preliminary Animation Samples:
Social Media Illustration Style Sketches:
